Music Business Accelerator

APPROACH & PROGRAM OUTCOMES

In recognizing the need for more diverse representation across all areas of the music business, we are introducing course material and a curriculum offered exclusively for HBCU (Historically Black Colleges and Universities) music programs.

We want to take this opportunity to inform, educate and expose the next generation of leaders with our specialized industry insight and experience.

We’ve identified three key outcomes we aim to work towards through this offering.

Increased access to music industry executives, mentorship opportunities and networking

Exposure to music industry business functions and entry – points

Talent pipeline for internships and entry-level positions within Wasserman Music

LEARNING GOALS & CONTENT ASSESSMENTS

Learning Goals

Provide students with exclusive industry insight and connections to enrich their music industry knowledge.
Curate networking and mentorship environments
Secure internship program and scholarship opportunities for participants

Learning Outcomes

Reflection papers / content

Case Studies and Content Assessments

Updated resume and refined networking skills 

PROGRAM PARTNERS

A host of partners, collaborators and supporters contributed to the success of this program. Detailed below are all the parties associated with this initiative.

SUPPORTIVE PARTNERS

Support includes sponsorship, guest speaking, internship support or contributing to the curriculum

GUEST SPEAKERS / KEY PARTNERS

Support includes providing their expertise

GUEST SPEAKERS / KEY PARTNERS

Support includes hosting students with off-site experience

MUSIC BUSINESS
ACCELERATOR

Three weeks of programming that covered all spectrums of the music industry. Programming may include:

DAY 1. OPENING RETREAT

- Ice breakers
- Goal / Exception Setting
- Artist Inclusion
- Get to know
- Networking

DAY 2.  LIFE OF A SONG

- Songwriting
- Publishing
- PROs
- Licensing / Sync
- Streaming

DAY 3.  MARKETING 101

- Digital Promotion & Social Media
- Public Relations
- DSPs & Radio
- Branding Deals

DAY 4. RECORD LABEL 101

- Types of Labels
- Label Deals
- Distribution
- WEEK 1 RECAP

DAY 5. LIVE TOURING 101

- Agencies: type, role, services
- Artist Development
- Routing
- Tour Deals

DAY 6. TALENT BUYING &
EVENT PROMOTION

- Types of Buyers / Promoters
- Promoter roles
- Venue Selection
- Festivals

DAY 7. GUEST ARTIST
SESSION AND ORIGINAL
CONTENT

- Album listening session
- Artist meet / greet and panel

DAY 8. PR & MEDIA RELATIONS

- Public persona
- PR
- Values / Image
- Partnerships

DAY 9. ARTIST & TEAMS

- Artist-to-manager relationship
- Developing artist brands
- Who's on the artist team?

 

DAY 10. ART 101

- Marketing an album
- Building a brand
- Life of the cycle

 

DAY 11. NETWORKING / LEADERSHIP

- Concepts on career development
- Organizing their resume
- Transferable skills
- Business Etiquette (email)
- Communication

DAY 12. CLOSE OUT RETREAT

- Program Feedback
- Goal Achievement Review
- Next level goal setting

 

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