In recognizing the need for more diverse representation across all areas of the music business, we are introducing course material and a curriculum offered exclusively for HBCU (Historically Black Colleges and Universities) music programs.
We want to take this opportunity to inform, educate and expose the next generation of leaders with our specialized industry insight and experience.
We’ve identified three key outcomes we aim to work towards through this offering.
Increased access to music industry executives, mentorship opportunities and networking
Exposure to music industry business functions and entry – points
Talent pipeline for internships and entry-level positions within Wasserman Music
Reflection papers / content
Case Studies and Content Assessments
Updated resume and refined networking skills
A host of partners, collaborators and supporters contributed to the success of this program. Detailed below are all the parties associated with this initiative.
Support includes sponsorship, guest speaking, internship support or contributing to the curriculum
Support includes providing their expertise
Support includes hosting students with off-site experience
Three weeks of programming that covered all spectrums of the music industry. Programming may include:
DAY 1. OPENING RETREAT– Ice breakers | DAY 2. LIFE OF A SONG– Songwriting | DAY 3. MARKETING 101– Digital Promotion & Social Media | DAY 4. RECORD LABEL 101– Types of Labels |
DAY 5. LIVE TOURING 101– Agencies: type, role, services | DAY 6. TALENT BUYING & | DAY 7. GUEST ARTIST | DAY 8. PR & MEDIA RELATIONS– Public persona |
DAY 9. ARTIST & TEAMS– Artist-to-manager relationship
| DAY 10. ART 101– Marketing an album
| DAY 11. NETWORKING / LEADERSHIP– Concepts on career development | DAY 12. CLOSE OUT RETREAT– Program Feedback
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